Resume

PROFESSIONAL EXPERIENCE 

Point32Health - Canton MA - remote

2023 - Current

Senior Digital Marketing Specialist   Develop and execute integrated digital marketing campaigns and initiatives that support acquisition, retention and brand strategies for the Senior Products division 

• Migrate and manage content, data and lead journeys from Salesforce Account Engagement to Salesforce Marketing Cloud

• Develop content and manage website design and functionality using HTML and CSS

• Manage marketing automation for emails and digital assets as well as CRM projects through Salesforce

• Analyze and report on the performance of specific tactics and campaigns overall using Salesforce and Google Analytics and provide informed recommendations/strategies for ongoing optimization and future approaches

• Provide consistent oversight of all digital messaging and creative using brand guidelines across all relevant channels and communicate changes and optimizations to internal and external partners

• Serve as initial point of contact for digital media agencies to help launch social media ads and create search workbooks for paid digital advertising for platforms such as Google Adwords and Bing

Electude - Boston, MA - hybrid  

2022 - Layoff

Digital Marketing & Social Media Specialist   Manage social media accounts, email campaigns, digital advertising and website for a global online tech education company

• Develop and execute campaigns, paid media and content to drive sales, traffic and engagement

• Strategize improvements to all social media accounts, including Instagram, LinkedIn, Facebook & Youtube

• Create content calendars and organize media to review with managers

• Collaborate with employees, sales and customers to ensure brand consistency and create engaging content daily 

• Analyze insights and data as well as perform research on current benchmark trends and audience preferences

• Implement and manage new CRM, as well as create a new organizational system to track leads

• Connect and manage Google analytics account to main website

• Create, proof and send email campaigns which would be later translated into other languages

• Update website by making landing pages, improve SEO, and change all other language sites’ domains

• Expand use of public relations, advertising and community relations 

HotSpot Therapeutics Inc - Boston MA - hybrid

2019 - 2022 

Administrative Assistant Perform a broad scope of organization, management and creative tasks for a fast-paced, data-intensive, biotech research company during a period of extreme exponential growth and development.

Social Media & Design

• Coordinate with hiring managers and HR to identify priorities and coordinate schedules for social media

• Collaborate with HotSpot’s external PR firm to create posts that represent HotSpot’s culture and publicly announce celebrated milestones

• Manage master social media calendar through a digital dashboard and Hootsuite

• Design, create content, implement, manage and measure company’s Twitter, and LinkedIn

• Manage job postings on company website, LinkedIn, and Indeed

• Proofread posts and social copies

• Edit and update company website blog and newsletter through WordPress

• Design company brand apparel and merchandise

• Assist scientists in editing and illustrating presentations

EDUCATION & CERTIFICATIONS

Google Ads Search Certificate

November 2025

Google Analytics Certificate

November 2025

Salesforce Marketing Cloud Email Specialist Bootcamp

        March 2025

Salesforce Marketing Cloud Email Specialist Certificate

September 2025

Project Management Professional Certificate

February 2022

Google Digital Marketing & E-commerce Certificate 

        May 2022

University of Massachusetts, Lowell

Summa Cum Laude

BFA, concentration in animation

SOFTWARE PROFICIENCY

Salesforce Account Engagement, Salesforce Marketing Cloud, HubSpot, Mailchimp, Constant Contact, Marketo, Canva, SEO, Hootsuite, Later, Google Analytics, Adobe Creative Suite including Photoshop, Illustrator, AfterEffects, Premier, motion graphics, Spark AR Studio, Wordpress, Drupal, Wix, PowerPoint, KeyNote, YouTube, Instagram, Facebook, TikTok, HTML, CSS, AMPscript, Jira