Referrals from Co Workers

Hannah’s work on Salesforce Marketing Cloud has significantly strengthened the team’s digital marketing capabilities. She has adeptly managed the migration from Pardot, completing all Tufts landing pages and vanities on schedule for the August 15th deadline while developing new templates for CarePartners and OneCare. Her collaboration with Sales, product managers, and other teams has ensured consistent messaging and compliance across digital channels, including updating email templates, submitting materials for CMS approval, and maintaining the phone number bank. By delivering ad hoc web traffic reports and standardizing campaign processes, she has kept cross-functional stakeholders aligned, ensuring marketing strategies are executed efficiently and effectively.Her progress toward becoming a Marketing Cloud expert is notable. Hannah completed the Email Specialist Bootcamp, gaining proficiency in AMPscript, dynamic content, and form validation, and has begun training team members on landing page creation, enhancing overall team capacity. Despite the offboarding of Merkle, she has shown initiative by managing digital assets like QR codes and developing new targeting tactics for the Annual Enrollment Period. As she finalizes CarePartners’ templates and pursues her Email Marketing Specialist certification, encouraging her to continue sharing expertise will further amplify her impact.

Hannah’s contributions are laying a strong foundation for the team’s digital strategy, and her development trajectory positions her for continued success.

Pardot/Marketing Cloud Migration

Hannah has significantly advanced the team’s digital marketing capabilities through her dedicated work on Salesforce Marketing Cloud and front-end development. She dove into learning the platform’s complexities, learning HTML/CSS to deliver high-quality landing pages and forms, and successfully completed the migration from Pardot to Marketing Cloud by the August 15th deadline. Her efforts ensured all Tufts pages and vanities were updated, while new templates for CarePartners and OneCare were built and tested for functionality. Hannah’s ongoing commitment to deepening her expertise in Marketing Cloud and front-end coding will help drive future measurable improvements in landing page performance, enhancing both conversion rates and user experience.

Marketing Cloud SME Coming Up!

Hannah has been working so hard across multiple teams to prepare our department for the deployment of Marketing Cloud while developing her skills in HTML, Java, and form building/platform communications. Despite the many questions and topics that have created challenges, Hannah has demonstrated and maintained profound determination to support this update in our processes and systems. With all of the work Hannah is doing with the system, and hearing about the amazing information she's now the wielder of, I'm positive she is on her way to becoming a SME for the team in this new avenue - Thank you Hannah for continuing to grow the knowledge base for our team and supporting these new endeavors so gracefully!

Digital Excellence

In appreciation of your collaborative spirit and exceptional teamwork with the CPCT digital marketing strategy, tactical planning and operational support - THANK YOU for your work and dedication to help drive growth for the CPCT marketing team all year long. Your efforts onboarding our new marketing agency in such a short time period was instrumental in our recent AEP successes, and I truly appreciate all your hard work going above and beyond to make the CPCT digital user experience a success, especially in a complex Medicare business. All your contributions directly impacted our eligible call and self-service goals this past AEP, and the digital plans (including weekly optimizations and landing page enhancements) all contributed to our 2024 success.

Embraced & Grew With New Processes

Hannah has embraced the Landing Pages that are the cornerstone for AEP across both Tufts and CarePartners assets. This year, we had to completely alter our strategy with creating these landing pages without the use of Call Rail and not only did Hannah embrace the challenge of creating so many individual pages for our client and team, she was able to troubleshoot and pace their development quickly to ensure all of our redirects had a place to go on time. Hannah is such a knowledgeable and dedicated member of the team and we are so grateful to have her expertise as these processes develop and grow with the department to move us forward!

World of Knowledge

Hannah is such an amazing addition to the team! Her knowledge range is amazing and she is always willing to impart that information to the team. She has already been working on building landing pages for our User's to have an easy, accessible experience with our sites and is quick to act on every request and challenge we've been given as she experiences her first AEP with us. She has such a lovely personality and has integrated into the team so wonderfully - we are lucky to have her with us to grow our Digital team!

Salesforce Marketing And Data Cloud deployment

The team went above and beyond, working tirelessly to bring this project to the finish line. Despite countless challenges, technical issues, and multiple rounds of testing and retesting, their determination never wavered. The resilience, focus and collaboration displayed throughout was nothing short of outstanding. I am genuinely honored to work alongside such dedicated, resourceful and hardworking professionals. Your commitment made all the difference, thank you for everything!

SFMC Kick-off

Colleague Appreciation - Hannah has jumped right into learning the new SFMC platform and is setting us up for a successful migration this summer!

AEP

I would like to commend Hannah for her exceptional contributions in completing the campaign setup, Salesforce integration, and the development of landing pages and digital collateral for the Annual Election Period for Medicare. Hannah demonstrated great expertise and attention to detail in ensuring that all campaign components were seamlessly integrated, enabling our team to effectively track and manage leads. Her knowledge of Salesforce and digital marketing platforms allowed us to ensure our campaigns were set up accurately and efficiently. Furthermore, Hannah played a pivotal role in designing and implementing the landing pages and digital collateral, ensuring that our materials were not only visually appealing but also highly functional and optimized for user engagement. Her proactive approach, creative problem-solving skills, and ability to collaborate with different departments were instrumental in aligning the digital assets with our overall marketing objectives. I am very appreciative of Hannah's hard work and dedication, and her contributions have undoubtedly strengthened our readiness for the Annual Election Period.

Building Rep Pages

I'd like to acknowledge Hannah's efforts in setting up new representative bio landing pages. Her attention to detail and proactive approach have contributed to improving our online resources for clients. Please join me in recognizing Hannah's contributions to this project.