Email Campaigns

At Point32Health I'm responsible for updating Sales email templates on a yearly basis for all of their sub-brands. This is done through HTML, Salesforce Account Engagement, and Salesforce Marketing Cloud.

I also create automated campaigns that launch depending on if its Enrollment Period or if we're looking for New to Medicare leads. These campaigns require creating static and dynamic lists and trigger emails that send digital assets.

I recently completed a boot camp and a certification for Salesforce Marketing Cloud Email Specialist, which taught me all the essentials of creating content, automations, journeys and data extensions in Salesforce.